Diploma in Digital Marketing
Discover the essential elements of marketing, including market research, branding strategies, customer segmentation, and the 4Ps (Product, Price, Place, Promotion). This module focuses on how managers utilize these principles to analyze the competitive landscape and position their offerings effectively.
- Duration : 6 months
- Qualification : +2/Equivalent
- Spoken English Training
- Mock Interview
- Placement Support
AFFILIATION
SYLLABUS
• Best Domain Practices
• Domain Purchase
• Domain Pointing
• Hosting Purchase
• WordPress Installation
• Creating engaging, conversion-focused landing pages for campaigns.
• Creating Single Page Website with menu anchoring
• Create Multi page Portfolio websites for you / Your business.
• Chat button integration.
• Manual migration method. Malware removal using wordfence
• Block Brut force hacking by limiting login access
• Create Responsive Popups
• Create and configure conversion friendlv data collection forms Easy to use Backup and Restore using AIO
• Learn How to import and edit premade site Demos using Astra
•Introduction to SEO
•SEO (What, Why, Types)
•Keyword Research and Analysis SEO audit
•SEO algorithms
• Rankmath & Yoast SEO
• Meta \OGP Tags
• URL optimization
• Integration – GA,GSC,TM
• Sitemap
• Robots.txt
• SEO content format
• SEO optimized Website Framework
• Structured data/ Schema • 3.09 Mobile SEO techniques
• How to perform site speed optimization.
• Backlink, Ref domain, etc basics
• Local SEO- GMB, Etc
• Ecommerce SEO
• SEO Audit
• SEO Roadmap
• Algorithms
• HTML SEO
• What are backlinks?
• Why Are Backlinks Important?
• How does backlinks work?
• How to Monitor and analyze the backlink profile?
• What Types of Backlinks are Valuable?
• Which backlinks should be avoided?
• Find out what anchor text is and why it’s crucial in link building
• Do follow a n d n o follow backlinks
• Differnt Types of Backlinks
• Quora Backlink Strategv
• Pinterest Backlink Strategy
• Medium backlink strategy
• Advanced link building strategies
• Introduction to Content Marketing Ecosystem
• Content marketing strategy(case studies)
• How to Develop a Content Marketing Strategy
• Segmentation of Target audience
• Creating a buver persona
• A real-time example of buyer persona segmentation
• Content Calendar and how to choose a channel for marketing?
• Types of content, Business storytelling
• Measuring and analysing content marketing strategy.
• How to create meta description for your business, writing psychology.
• Ultimate landing page, wireframe work, marketing psychology.
• Introduction to GA4
• GA4 Integration
• Demo Account
• Reports
• Linking Google ads and google search console
• Audience
• Exploration Reports
• Advertising Reports
• Campaign Tracking
• Insights
• Events
• Conversions
• Advanced Features
• Introduction to graphic design &Canva
• Fundamentals of Graphic Design
• Social media posters and banners
• Logo design
• Carousel posts
• Printable Materials
• Image editing
• Video editing
• Motion design
• Portfolio
• Introduction to SMM
• Introduction to Facebook
• Difference between Profile, Page, Group
• How to create a page
• How get or giveaccess to a page
• What is page building
• Introduction to Instagram
• How to connect page and Instagram
• Meta Ads Manager
• Learning different types of campaign objectives
• Introduction to Business Manager
• Introduction to Meta Pixel
• Pixel Event set-up Tool
• Retargeting Methodologies
• Introduction to L i n k e d Campaign Manager 8.16
• Linkedln Insight Tag Setup
• Introduction to Twitter Ads
• Introduction to Snapchat Ads
• Introduction to Email Marketing
• SMM tools
• An Introduction to Google Ads
• Goals and types of campaigns
• Networks and Devices:
• Ad delivery: Ad rotation, frequency capping
• Ad Formats
• Adwords Keyword Tool
• Metrics Filters
• Ad formats And Ad guidelines
• Ad account dashboards
• Search Campaign
• Display ads
• Shopping ads
• Youtube ads
• Local ads
• Discovery ads
• Smart campaigns
• Campaign metrics
• Keyword Research – tricks and strategies
• Match Types
• Ad copy creation
• Ad Extensions
• Ad placement
• Merchant Center
• Apps promotion
• Concept of CPM and Branding
• Manual Placements
• Ad Ranking &Quality
• Types of audience segments
• Conversion Tracking
• Create vour Conversion Tracking Code
• Bidding and Budget
• Bid strategies
• Campaign forecasting and execution
• Video and YouTube Marketing, Part Establishing a Video Marketing Strategy
• YouTube Advertising, Part Data, Metrics, and Analy
• Remarketing campaigns
• Ad Optimization
WHY DIGITAL MARKETING
- Digital Marketing courses are gaining popularity, it offers the individual with a good salary and many job opportunities.
- It has emerged as the fastest mode of promotion and marketing and has been reaching a wide audience.
- Many companies are investing in this industry. It can be very beneficial for businesses as they can use their data and skills to target an audience more specifically based on factors such as age, gender, location, interests, and education.
- If one has skills such as SEM and SEO, one can easily land high-paying jobs and have a lot of scope for the future.
- The students can have many career opportunities to choose from such as Digital Marketing Manager, Digital Marketing Analyst, SEO Manager, Performance Marketing Manager, Social Media Manager, Content Specialist/Manager, Digital Account Manager, etc.
WHY CHOOSE US?
At KAMS Education, we take pride in our legacy of excellence and our commitment to empowering students with comprehensive knowledge and skills essential for success in the IT industry. Here’s why aspiring engineers choose us:
- 100% Placement Record: With an exceptional history of placing graduates in top Oil & Gas firms, KAMS Education makes sure your career gets off to a great start. Our comprehensive industrial network and committed placement cell put forth endless effort to obtain profitable employment prospects for our pupils.
- Cutting-edge Curriculum: Our meticulously crafted curriculum is designed to align with the latest industry trends and technological advancements. Through a perfect blend of theoretical knowledge and practical applications, we equip our students with the expertise required to excel in the competitive landscape of Oil & Gas engineering.
- Experienced Faculty: Learning at KAMS Education extends beyond textbooks. Our faculty is made up of academic specialists and seasoned business professionals who offer a wealth of real-world experience to the classroom. Their mentoring program not only supports academic advancement but also the strengthening of analytical and problem-solving abilities.
- State-of-the-Art Facilities: Our campus boasts modern infrastructure and state-of-the-art laboratories equipped with industry-standard tools and equipment. From simulation software to hands-on training modules, we provide our students with the resources necessary to gain practical insights into the complexities of Oil & Gas engineering.
With KAMS Education, Kollam, you can start a life-changing educational path that will open up a world of options in the dynamic industry of IT engineering. With our help, you can realize your potential, improve your abilities, and start down the route to a fulfilling profession.